Video marketing is the process of incorporating online videos into your Real Estatemarketing mix in order to generate more leads and convert more prospects into customers. Although there are many different types of videos you can create, they all have one end goal in mind – to increase sales.
This can be achieved with videos that directly promote yourself, your property listings as well as videos that simply educate your customers. You can also create commercial style videos, tips and how-to videos, product demo videos, company overview videos, customer testimonial videos, and much more.
Video marketing can help you do just that. Right now, about half of all consumers view online videos when searching for information. So if you don’t currently have a video marketing strategy in place, your business could be shutting out nearly half of your prospective customers. Can you really afford to do that?