Social Media Marketing is the practice of building a targeted social following on various platforms, such as Facebook, Twitter, Google+, LinkedIn, Pinterest and many others. The magic happens with how well you interact with your audience by being helpful, open, and engaging. Social media is not about selling. It’s about building solid relationships with your customers and prospects that ultimately contribute to increased sales and profits.
Social media networks today are most people’s primary source of news, opinions, socialising, entertainment and other information. More importantly, it’s become one of the most powerful ways for consumers to interact with local businesses.
This is accomplished by providing quality helpful content, making special discount offers, running contests, asking for opinions, providing customer service, and so much more. In fact, “Interesting content” is one of the top three reasons people follow brands on social media.