Your customers are no longer shopping through just one channel. The Internet and mobile technologies have changed everything for retailers. Customers are buying in stores, on their phones, through social media, apps, and at festivals and markets.
Why would you only sell in one place if your customers are buying from more than one? To optimise your exposure, you need to sell where your customers shop. Being visible is crucial for growth of a business in the connected commerce age – time-starved consumers want to use technology to make shopping faster, easier and more efficient – but how do you achieve all of this as a retailer?
In short, it’s all about leveraging the right software to help you and your business work smarter, gain an advantage over your competitors by being able to list & sell products faster on different sales channels, automate tedious processes and ultimately make more money.