With competition tightening up in almost every market, local businesses are finding it extremely difficult to keep their existing customers and to bring in new ones. One severely overlooked method that is keeping many companies from reaching further success is Mobile Marketing.
Internet usage on smartphones, tablets, and other mobile devices is now more popular than on desktop computers, and while your main site should still work on a PC, it is doubly important to optimise your site for mobile users.
A mobile-optimised website is likely to rank higher when a prospect searches for your services on a mobile device, improves your users’ experience, and gives you an edge over your competition. An added advantage of mobile and responsive websites is that they offer faster speeds and increased average browsing times for mobile visitors, which results in a positive impact on your business.