If your company has a website, chances are you know a little something about search engine optimization (SEO.) Since the early days of the internet, web designers and business owners have done whatever they can to guarantee their website is at (or near) the top of search results for chosen keywords.
As Google’s search algorithms get more sophisticated, though, they began to custom-tailor results to suit the preferences of the user – and that includes geographical location. That’s where local SEO comes in. It’s the process of optimizing your website to get a higher “local” search ranking.
More and more Google users enter geo-targeted keywords to find local businesses – such as “best pizza in Dublin” If you own a pizzeria in Dublin, you want your restaurant to show up high on that results list, and that’s why local SEO is so important.