Email Marketing is the practice of sending both sales and non-sales messages to a list of email subscribers. Sent via the internet, this method allows you to quickly get your marketing messages in front of a highly-targeted audience – consistently.
This does not mean that it is OK to purchase a list of random email addresses and spam them multiple times per day with hard-selling email tactics. In order to get results, Email Marketing must be done professionally and ethically.
Consumers can opt-in to your email list by taking you up on a free offer, such as a free report, coupon, or discount. This permission-based opt-in allows you to contact these new subscribers going forward with promotional offers, helpful information, and more.
Email remains one of the most effective ways for marketers to get their messages in front of highly targeted customers who are ready to buy.